Fuzzy searching?


Image representing Google as depicted in Crunc...
Image via CrunchBase

“Amit Singhai, one of Google’s veteran search algorithm engineers, wants to develop a search engine that second-guesses users’ needs well ahead of time,” reports Paul Marks in New Scientist magazine. “… In future, your Google account may be allowed, under some as-yet-unidentified privacy policy, to know a whole lot more about your life and the lives of those close to you. It will know birthdays and anniversaries, consumer gadget preferences, preferred hobbies and pastimes, even favourite foods. It will also know where you are, and be able to get in touch with your local stores on their websites. Singhai says that could make life a lot easier. For instance, he imagines his wife’s birthday is coming up. If he has signed up to the searching-without-searching algorithm … it sees the event on the horizon and alerts him – as a calendar function can now. But the software then reads his wife’s consumer preferences file and checks the real-time Twitter and Facebook feeds that Google now indexes for the latest buzz products that are likely to appeal to her.”

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